Passive promotion pushed out through channels like print, TV, and billboards isn't good enough anymore. In such a media saturated society this type of promotion just gets tuned out as noise. To truly connect with your audience you need to interact with them, engage with them, developing an active and personal relationship.
We use Meaningful Play to create fun promotional games in which your product or service features as a core element of the gameplay. This interaction cements an understanding of your brand differentiators and builds brand loyalty by teaching them while they're having fun.
When combining this with the power of social networking you can empower a global community of advocates to spread your message through social gaming experiences.
Working with Hollywood author and screenwriter Deborah M Pratt, we created an online world to run alongside her Vision Quest trilogy of novels, challenging the community to create characters that have subsequently brought into the storylines of the novels.
The Small Business Game also acts as a promotional tool for HSBC's services in the United Kingdom, and The Kitchen features a number of cleaning products and kitchen hardware from a global hospitality brand.
