Experience what it takes to be an entrepreneur by building a sports retail business from the ground up. Make sure you don’t work too many hours though, as poor quality-of-life will burn you out!
In partnership with The Small Business Company Ltd, Straylight developed The Sports Store Limited, a business simulation designed to give students an insight into the world of an entrepreneur. Through this flash-based online game environment, students learn how to operate all facets of the store from ordering stock, to key management decisions and even monitoring their work / life balance.
The game is based on retailing football club merchandise which the player can customise from a variety of local teams. The Sports Store Limited has been utilised in classrooms across the globe from Scotland, Wales, and England, to Australia and New Zealand.
Key Features:
- Full business simulation involving management of:
- Stock levels
- Staff Management
- Marketing and Promotions
- Finance and Administration
- and more
- Unique “social health” and “physical health” meters that contribute to your score
- Browser based delivery using Adobe Flash
- Select your favorite team from UK soccer clubs
Developed in partnership with TSBC






