STRAYLIFE

Its official: Straylight is on the ground and running within New Zealand’s largest Mecca. It might only be a small team weighing in at less than 100kg (including all computer peripherals and probably the desk too) but it’s not the size that counts… its how you use it. We hope to be expanding this one man show into a full, possibly design-based team in the not too distant future, so stay posted.

Presently and temporarily we’re hot-steppin’ it in the International Centre for Entrepreneurship (aka the Icehouse.) It is an open-plan office space that is full of similarly positioned ventures, all of which have global domination in their sights.

Straylight’s ethos of Meaningful Play has been well received throughout the office so I’d imagine that we are going to fit in quite well. Now that we are set up we are just working through a few teething issues but they are nothing a bit of technology and ingenuity can’t fix.

I know you are all interested in how the move from Dunedin to Auckland went. So in order to save the time of me telling you, I compiled a short montage of how I managed to cram my life into the back of a station wagon and drive 1353km in 17.52 hours:

Hayden’s Auckland tip of the episode: Always carry an umbrella with you to work. You never know when liquid sunshine might happen.

*(Pretty Good Read)

Today Straylight bid a teary farewell to Melinda, an MBA student working on site with us over the last few months.

As part of her research project into strategic human resource and organisational management, Melinda decided to go one step further to conduct her research and actually became a part of our team, completely immersing herself in the world of Straylife.

Mel has been a welcome addition, quickly fitting in to our way of life. She could be found jammin away on Rock Band on a Friday evening, sharing a joke with the developers and even taking part in our ‘Reboot Camp’... parts of which she found the toughest challenge of the entire experience.

As Mel heads off to China, we wish her all the best and look forward to hearing of her ongoing success.

Updated – Parting words from Melinda:

“It was a great pleasure to work at Straylight during my three-month project period. I was extremely delighted to be part of the team and have everyone’s support.

Straylight is a great place to work and I realy enjoyed my time here. I wish all the best to Straylight and I will definitely miss…..’Friday Pizza and Beer’ :-)”

With development for the new site underway, and self-enforced milestones looming, it was time to start tying down some of the ‘loose ends’ on the site.

Most of the content and imagery was pretty straight-forward – we had numerous existing images, press content and project documentation to transfer, jobs to get up, and a back log of blog content to kick off. Potential blog ideas had been thrown around, but no firm decision had been made as to which of those would make the final cut.

After a series of unsuccesful ideas (including a ‘Relationship Advice’ blog – from a bunch of gamers), and time rapidly slipping away, a late night session saw two finalists emerge. The first – designed to connect the oustide world with our home away from home – would be our ‘culture’ blog. The second would be related to development happenings, acting as somewhat of a “developer diary”.

The culture blog name was a give-in – STRAYLIFE. The term was coined by one of our freelance artists who, while working in-house, came up with a series of comics to illustrate our way of life at Straylight. Coming up with a name for the ‘developer diary’ blog, however, was proving a little more difficult.

So we put it through a rapid fire version of our usual design process. We kicked off with an all in brainstorming session to boot the name ‘developer diary’ and come up with something more… well.. us. Amongst those ideas gathering momentum were ‘the distant future’, ‘ASSERT’, ‘Binary Solo’ and ‘DEVel Up’. A short list was compiled, and the remainder put to vote. A sub discussion emerged about the fairness of the vote and how collectively we thought was best to conduct it… and once conducted, led to two clear favourites. More discussion, and a combination of the two came out – which landed us with one final name… ‘THE FUTURE SHOP’.

Satisfied we had all contributed to the process, we called it a day (well, we called it a meeting).

Then we found these guys

Courtesy of our resident humanitarian Hayden, Straylight was enrolled in the Biggest Coffee Break to raise money and awareness about fair trade products and the support provided to the farmers/labourers who produce the beans.

Coupled with the regular supply of sugary spongey cake goodness, today the Straylight team sampled some fine Atomic coffee, brewed lovingly by our self-professed coffee expert Dan (still recovering from a game industry presentation to 100 year 13 females at a local high school).

All in all it was a success, and with our combined donations raising much more than our initial pledge.

In making the transition from a service based company to a product based, original IP shop, we knew there were going to be some significant challenges in “rebooting” our mindset, environment, and strategy.

We wanted to capture the essence of what made us really great, refine that into a common vision, and then build around it the infrastructure, resource, and individuals that could make such an ambitious mission a success. A hefty task to say the least, but we pulled it off and are now in a better position than ever before.

Here’s five key points that made it work for us:

Get everyone on board
The core of the vision needs buy in from everyone, and that means ensuring that everyone has a voice. The ultimate goal is for everyone to feel like they’re helping propel, as opposed to being pulled along.

Clear the slate
Start from scratch, tear everything apart, give yourself a completely blank slate. However remember to carefully package and carry over the elements of the old business that really made it special so that they can be placed upon your blank canvas and given room to breathe.

Get Out
Get everyone away from the work environment, preferably out into the fresh air and away from civilization. You want to be in a place where dreams can run free and everyone thinks anything is possible.

Core Tenets
When you’re out there, the most important thing to agree upon as a “take-away” are the principles that will guide all the other decisions you make from that point forward. This external environment should be most conducive to this sort of thinking, and if you get it right, all other decisions should flow on from these core tenets.

Remind
It’d be way too easy to get back to work and to fall back into the old way of things. Remind everyone of what you achieved together, of the strategy, the tenets, the milestones that act as stepping stones to the realization of your collective vision.

So that’s a super quick perspective on how we did it. We’ll aim to post blogs on more of the specific workshops and processes we follow through our reboot in the coming weeks, as we think this process would hugely benefit any business.